SIMPLE DAYS
CLIENT
Simple Days
TYPE OF CLIENT
Street Fashion
CATEGORY
Print, Brand Identity, Personal
BRIEF
For this personal project I wanted to create a clothing brand who's values reflect my own in both life and work.
WHAT I DID
Taking inspiration from 'look books' where they showcase collections of clothing, I wanted to recreate this but in an illustrated form. Each illustration reflects the models ideal environment when their faced with a simple day. From the bakery, staying at home or catching a train into the city.
RESULT
From the soft and simple colour palette to the layered casual outfits, these designs consider the brands core values for being a friendly, warm and exciting new clothing brand.
There's a confidence in the copywriting, whilst the illustrations always provide a jovial sense of fun. This sophisticated surrealism is a fun balance to play and has always reflected in my style nicely.
Sam Fred Hinton
Email. hi.samfred@gmail.com
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